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1093: Tap into the Fastest Growing Demographic: Authentic Content Creation, Daily Video Habits for Lawyers, and Spanish Digital Advertising Strategies with Founder of Abogados Now Hugo E. Gomez
How is it possible to attract new clients using mobile video marketing? Harnessing the visual appeal and accessibility of mobile videos can help businesses effectively connect with potential clients and drive engagement. There is huge potential in leveraging video content to engage audiences on mobile devices so it is important to take advantage of it while you still can to grow your client base.
Hugo E. Gomez is the Founder and Legal Marketing Strategist of Abogados Now, a national Spanish marketing agency helping attorneys connect with Hispanic communities. His expertise in Spanish advertising has enabled professionals to tap into the fastest-growing demographic that is vastly under-marketed. Today, Hugo talks about effective digital marketing strategies for attorneys to authentically connect with Spanish-speaking communities and much more so stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 23:34 — 32.6MB) | Embed
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1092: Cutting Through the Clutter: Targeted Market Research, Competitor Analysis, and Insights from 30 Years of Entrepreneurship with Founding Partner of Liger Partners Eric V. Holtzclaw
How can thorough research transform your marketing approach? By delving deep into market trends, consumer behavior, and competitor analysis, businesses can pinpoint strategic opportunities and tailor their messaging for maximum impact. Through this, companies can cultivate a marketing strategy that not only resonates with their target audience but also outshines competitors in an ever-changing marketplace.
Eric V. Holtzclaw is the Founding Partner and Chief Strategist of Liger Partners, a marketing firm helping B2B companies cut through the noise. With over 30 years of experience founding startups and guiding companies to success, Eric has mastered the art of strategic marketing. He understands that with attention spans shrinking and messages proliferating, businesses need to deliver visceral reactions to stand out. Today, Eric shares insights on crafting an effective marketing strategy through research, understanding various skills required, the two types of entrepreneurs, and the importance of consistency. Listen to learn more!
Resources
- Liger Partners Website
- Eric V. Holtzclaw on Facebook
- Eric V. Holtzclaw on LinkedIn
- Laddering: Unlocking the Potential of Consumer Behavior by Eric V. Holtzclaw on Amazon
Podcast: Play in new window | Download (Duration: 24:24 — 33.7MB) | Embed
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1091: Revitalize Your Life: Embrace Mindfulness, Cultivate Relationship-Centric Marketing, and Uncover the Science Behind Aging Backwards with Health Coach Peggy Sealfon
Do you feel like your vitality and well-being are fading with age? Longing to recapture that youthful vigor and appearance? It's natural to seek ways to prolong our vitality and enjoy life fully. Fortunately, advancements in anti-aging technology offer hope for a rejuvenated you!
Peggy Sealfon, a multifaceted health coach, author, podcaster, and entrepreneur, shares her first-hand experience of how anti-aging technology can turn back the hands of time and revitalize your health. Today, she will talk about the phototherapy and copper peptide-based innovations in anti-aging technology, how you can access these stem cell-activating solutions, strategies for cultivating positive influences, overcoming past limitations, and more!
Resources
- Mind Body Fitness for Life
- Change How You Age
- Peggy Sealfon Website
- Peggy Sealfon on Facebook
- Peggy Sealfon on LinkedIn
- Talk About Healthy Living Podcast by Peggy Sealfon
Podcast: Play in new window | Download (Duration: 31:15 — 43.1MB) | Embed
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1090: Punctuation: Plan for Business Exits at Maximum Value, Navigate Valuation Challenges, and Achieve Financial Goals with M&A Advisor Jonathan Baker
Are you stuck running your marketing agency, uncertain about how to level up or when to step away? Are you overwhelmed by figuring out how much your business is worth and whether selling is right? Essential factors to consider when selling include your interest in running the business, its potential for growth, and what buyers are looking for. But before you make any decisions, you must go through several evaluations to ensure you get the best deal. That's where having an advisor comes in handy.
Jonathan Baker, M&A Advisor from Punctuation, a small advisory practice working exclusively with small to mid-sized independent marketing services firms, shares how he helps hard-working entrepreneurs make crucial decisions about their agency's future. Today, he will talk about determining the actual value of your business, when it is the right time to sell, and the steps necessary to maximize the potential payout you will get.
Resources
Podcast: Play in new window | Download (Duration: 23:03 — 31.8MB) | Embed
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1089: 20 Years of Entrepreneurial Lessons on Marketing & Systems: Pro Tips to Develop and Scale Up Sustainable Business with CEO of Online Marketing Muscle Dean Mercado
Ever daydreamed about leaving your job and starting something of your own? Switching from a stable job to the unsure world of starting a business can feel like jumping into the unknown. You need to be strong, adaptable, and always eager to learn. However, the benefits of this jump are unmatched. Think about running a business that matches your beliefs and fires up your passion every day.
Dean Mercado, Founder and CEO of Online Marketing Muscle, Best Selling Author, and Digital Marketing Coach and Strategist, aims to motivate and teach new and existing business owners about the challenging journey of starting a business. Today, Dean will share insights on moving from a regular job to starting a business, the need for constantly improving business plans with help from others, and the advantages of organizing business operations and using modern technology like AI for steady growth.
Resources
Podcast: Play in new window | Download (Duration: 27:36 — 38.1MB) | Embed
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1088: Decode Financial Mysteries and Prevent Business Fraud with CEO of Workman Forensics Leah Wietholter
Ever thought about what happens when a company finds money missing? No one wants this, but it happens a lot. Solving these money mysteries needs skill, a good eye for patterns, and knowledge of data analysis. Looking at financial records can be tough, especially when there's a risk of fraud. The story of money going where it shouldn't affect everyone, from the smallest new businesses to the biggest corporations.
Leah Wietholter, CEO and Founder of Workman Forensics, harnesses the power of the "data sleuth process" in forensic accounting to track down missing funds and expose fraud. Through her innovative approach, she's helped businesses uncover and recover from financial discrepancies and fraudulent activities. Today, Leah will discuss the intricacies of forensic accounting, the methodology behind her data-driven investigations, and her experiences in uncovering financial fraud and testifying as an expert witness. Tune in to learn more!
Resources
- Workman Forensics Website
- Workman Forensics on Facebook
- Leah Wietholter on LinkedIn
- Leah Wietholter Books on Amazon
Podcast: Play in new window | Download (Duration: 23:04 — 31.9MB) | Embed
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1087: Leverage Communities, Prioritize Self-Care and Communicate Inclusively to Stay on Top of Constant Tech Changes with Founder of Creative Maven Heather Cook
Are you struggling to keep up with the constantly changing tech and marketing worlds? Are you overwhelmed by the abundance of available information and unsure where to focus your efforts? Worry no more! Many people feel the same, but they overcame this problem by strategically focusing their efforts on one particular area and getting help from the community. Take a step forward–thrive and survive in this fast-paced world!
Heather Cook, a principal program manager at Microsoft, award-winning marketer, speaker, storyteller, podcaster, and founder of Creative Maven, aims to help people tell their stories and connect with each other for collaborative opportunities. Today, Heather will share the importance of prioritizing learning in a focused area, practicing self-care, and connecting with others through in-person and virtual events to adapt to changes and avoid burnout.
Resources
Podcast: Play in new window | Download (Duration: 26:43 — 36.9MB) | Embed
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1086: Elevate Client-Agency Partnerships, Benchmark Brands and Lessons in Purpose-Driven Marketing from Veteran CEO of Laughlin Constable Anthony Romano
Are you struggling to keep up with the constantly changing marketing landscape? Do you feel like your brand is becoming irrelevant as consumer needs evolve more rapidly than ever before? In today's world, where purpose and emotional connection lead people, you must stop, think, and evaluate whether your brand is truly making an impact on a personal level. Only the brands that can connect with their customers will dominate their respective industries.
Anthony Romano, CEO of Laughlin Constable, knows all too well the challenges that modern marketers face. For over thirty years, he's helped iconic brands from Porsche to Pepsi navigate massive shifts in consumer behavior and cultural trends. Today, Anthony will discuss how you can build a personal experience brand utilizing the five key factors: purposeful, human-centered, contextually useful, culturally connected, and dynamic. Tune in to learn more!
Resources
Podcast: Play in new window | Download (Duration: 40:48 — 56.2MB) | Embed
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1085: The $250,000 Blueprint for Insurance Growth: Conquer Fear to Become an Insurance Superstar with Complete Game Consulting Founder Andy Neary
What does it take for insurance firms to distinguish themselves amidst fierce competition? Strategically navigating market trends and adapting to evolving consumer needs, companies can help cultivate a distinct brand identity. Through different strategies, insurers can effectively position themselves as leaders in an ever-changing industry landscape.
Andy Neary is the founder/marketing consultant of Complete Game Consulting and an insurance industry expert on a mission to help 25,000 agents reach their full potential. Through his consulting firm, he teaches insurance professionals how to build personal brands, develop effective marketing strategies, and embrace sales skills to grow their businesses. Today, Andy talks about overcoming the challenges of standing out in the insurance industry through various strategies. Stay tuned for more!
Resources
- Complete Game Consulting Website
- Andy Neary's Website
- Andy Neary on LinkedIn
- Bullpen Sessions: A Podcast For Insurance Professionals Driven To Reach Their Full Potential with Andy Neary on Apple Podcasts
Podcast: Play in new window | Download (Duration: 25:11 — 34.8MB) | Embed
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1084: Drive 7 Figures Through Customer-Centric Copywriting and Master Email Marketing Basics with Conversion Copywriter Expert and Copy Coach Monica Badiu
In the digital era, where inboxes are battlegrounds for attention, email marketing is key for companies to connect with their audience. This method of marketing is not just about promoting products or services; it's an art and a science, blending compelling copywriting with an understanding of consumer behavior. Good email marketing is about respecting your audience, giving them useful information, and interacting with them beyond just selling them things.
Meet Monica Badiu, an Email Marketing Copywriter and Copy Coach. She has a knack for crafting copy that's not just compelling but also customer-centric. Monica focuses on treating audiences as human beings and delivering value beyond mere sales. In this episode, she talks about the importance of understanding your audience, developing a big idea for your emails, addressing customer objections over time, uncovering and correcting false assumptions about your audience, and adopting ethical email marketing practices. Listen in for advice that could change your approach to email marketing and significantly impact your business's success!
Resources
Podcast: Play in new window | Download (Duration: 28:35 — 39.4MB) | Embed
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